Trademark Protection and Counseling
Secure Your Brand With Strong Trademark Protection
A trademark or “brand name” identifies and distinguishes the source of a product or service of one party from those of others. Trademarks are typically words (Google or Apple), letters (IBM or HBO), or designs (the golden arches). However, the shape or configuration of products or packaging may be trademarks if they are used to signify the source of a product or service. For example, the shape of a Coke bottle, the color pink for insulation, and even the sound of the NBC chime are protected as trademarks.
A trademark can become a very valuable asset of your business because it helps to identify you and separate you from your competitors, and your customers may continue to buy from you and buy new products from you based purely on the strength of your mark. Our attorneys can assist you in securing trademark protection for your brand.
Comprehensive Brand Protection
Our Trademark Protection and Counseling Services
Why Work With Us
We help our clients protect their trademarks and service marks by preparing, filing, and prosecuting trademark applications, and maintaining and renewing trademark registrations. We conduct trademark searches to determine whether our clients’ trademarks may be registrable and available for use. We represent clients in trademark opposition and cancellation proceedings before the Trademark Trial and Appeal Board. We negotiate trademark co-existence agreements and licenses. We help manage our clients’ trademark portfolios and develop brand protection strategies. We help clients avoid potential trademark infringement by reviewing their marketing pieces and product labeling.
Federal, State, and Online
We represent clients in trademark and trade dress litigation in federal and state courts in cases involving infringement, unfair competition, dilution, counterfeiting and false advertising. We also represent clients in disputes involving cybersquatting and Internet domain name infringement using the dispute resolution procedures of the Internet Corporation for Assigned Names and Numbers (ICANN).
We have established relationships with a broad network of overseas counsel that handle trademark applications, maintenance of registrations, trademark opposition and cancellation proceedings, and litigation of trademark matters outside the U.S.
Years in Practice
U.S. Trademarks Registered
*LAST UPDATED 03/21/2017
Our trademark practice covers a broad range of industries
Learn more about trademarks with these helpful links
Applicants Outside the U.S. Must Be Represented by a Qualified U.S. Attorney in All U.S. Trademark Filings
The United States Patent and Trademark Office (USPTO) recently amended its rules of trademark practice to require all foreign applicants, registrants, and parties – including those in Canada – to be represented by a qualified U.S. attorney in connection with any...
If you have a registered trademark and you receive a letter or email from a private company asking you to send money to renew your registration – don’t do it! It’s a scam, and the U.S. Patent and Trademark Office is calling out the scammers in a recent blog post...
One of Luedeka Neely’s clients has become quite successful at thinking small. We mean really small. Nanomechanics, Inc., based in Oak Ridge, Tennessee, develops products for evaluating the mechanical performance of materials at the micro- and nano-levels. “Nano”...